All Ascentian projects are based in action research. This research can be conducted a number of ways. One favourite is to mix together trends that would not normally be seen together such as collaborative consumption and quantum physics. Another is through blending the work that some fascinating thinkers have spent time examining such as the new consumerism and new entrepreneurism.

A third form of research is ‘on-the-ground’ research that takes everyday activities and gives them a new twist. My Yard and Me Croquet explored the relationship between stress and people’s yards. A Café menu helped people identify their relationship with nature. Simple tools and cool twists can make research fun and engaging, while increasing participation rates and providing fascinating insights.